Posts tagged 'We Own The Streets'

Street culture continues to take centre stage as adidas and Skipper Bar launch <em>We Own The Streets</em>, a platform dedicated to celebrating the culture creators, style pioneers, and everyday leaders shaping South African identity from the ground up. Rooted in township communities, the campaign honours the icons who have defined culture within their spaces and spotlights the rising individuals they believe will carry that legacy forward.</p>
<p>The campaign is an ode to ownership of culture, style, and the streets that shape who we are. Through deeply personal storytelling, <em>We Own The Streets</em> highlights how street and kasi culture is not a passing trend, but a powerful expression of confidence, resilience, and belonging. At its core, the narrative centres on three foundational icons whose work represents innovation, leadership, and meaningful impact within township economies and youth culture.The campaign is led by:

TERMS AND CONDITIONS: adidas x Skipper Bar "We Own The Streets" Competition 2025

1. Promoter

The promoter of this competition is Skipper Bar, a division of Studio 88 Group, in collaboration with adidas South Africa.

2. Competition Overview

• Name: We Own The Streets – adidas Shopping Spree
• Start Date: 15 September 2025
• End Date: 31 October 2025
• Prizes: Three winners will receive an adidas shopping spree for themselves and two friends, each valued at R5,000 (total value for each winner: R15,000).