A New Era of Culture Meets Strategy
Skipper Bar has officially partnered with Kid X to launch ‘Say It With Your Chess’, a groundbreaking YouTube series that blends the art of conversation with the timeless game of chess. Each episode brings together South Africa’s most influential voices to share stories, insights, and strategies - all while competing across the chessboard.
Why Chess?
Chess is more than a game; it’s a metaphor for life, music, and business. Every move requires foresight, patience, and creativity - values that resonate deeply with Kid X’s journey and Skipper Bar’s brand ethos. By placing chess at the center of these conversations, the series encourages audiences to think ahead, stay sharp, and embrace strategy in their own lives.
The Format
- Host: Kid X, celebrated rapper and cultural innovator.
- Guests: South Africa’s top creatives, including Zingah, DJ Speedsta, Touchline and more.
- Setting: Branded Skipper Bar chess boards and timers, filmed in iconic places and Skipper Bar stores.
- Episodes: 10 episodes, each delivering authentic dialogue and strategic gameplay.
Brand Integration
Skipper Bar’s presence is woven seamlessly into the series:
- Apparel visibility: Kid X and guests styled in Skipper Bar’s VW, ellesse, and London Republic collections.
- Branded assets: Chess boards, timers, and in-store shoots showcasing Skipper Bar’s retail footprint.
Cultural Impact
This campaign is more than entertainment - it’s a cultural activation. By merging chess and hip-hop, Say It With Your Chess creates a platform that celebrates intellect, creativity, and community. It positions Skipper Bar as a brand that champions innovation and connects authentically with South Africa’s youth culture.
Watch Now
The first episode is live on YouTube:
Stay tuned for upcoming episodes featuring other special guests.