South African Culture. Italian Standard. Luxury Was Always Here.

What happens when world-class Italian craftsmanship meets the unmistakable energy of South African culture?

You get Black Italian Aura, a bold new campaign that celebrates style, ambition, and the confidence of a generation that knows exactly who it is.

Launching at Skipper Bar, Westgate Mall on 24 July 2026, Black Italian Aura brings together the timeless appeal of Rossimoda and the cultural influence of Maglera Doe Boy for a month-long celebration of fashion, community, and self-expression.

At its heart is a simple but powerful belief: Luxury Was Always Here.

This is more than a fashion campaign. It's a tribute to the people driving culture forward every day, the trendsetters, dreamers, creators, and go-getters who wear their story with pride. By blending Rossimoda's Italian heritage with South Africa's vibrant cultural identity, Black Italian Aura creates a space where style feels authentic, aspirational, and proud.

Experience the Aura: Meet Maglera Doe Boy

The journey began on the 24th of July 2026 with an exclusive in-store appearance by Maglera Doe Boy at Skipper Bar, Westgate Mall.

Known as one of South Africa's most influential voices in music, fashion and culture, Maglera embodies the spirit of Black Italian Aura, confident, original, and unapologetically authentic.

Fans and shoppers had the chance to meet him in person, experience the campaign firsthand, and be part of an exciting launch that brings fashion and culture together under one roof.

#FindTheAura – The Signed Tee Hunt

On launch day, Maglera personally hide signed Rossimoda Core Tees in-store, with additional signed tees hidden across participating Skipper Bar stores.

How to take part:

  1. Find a signed Rossimoda Core Tee.
  2. Alert a store staff member.
  3. Share your discovery on social media using #FindTheAura.

It's more than a treasure hunt, it's your chance to uncover a piece of the campaign and become part of the Black Italian Aura story.

#ShareYourAura – Join the Movement

The Black Italian Aura experience continues throughout the campaign with interactive Italian Aura QR Stands available in participating stores.

To enter:

  1. Scan the QR code in-store.
  2. Complete the entry form.
  3. Follow @Rossimoda_official and @SkipperBarsa OR
  4. Share your in-store moment next to the Rossimoda collection and show us your aura using Campaign Hashtag: #ShareYourAura #BlackItalianAura

Every scan is an opportunity to win a full Rossimoda outfit.

A Month of Culture, Style and Community

From 24 July to 24 August 2026, Black Italian Aura invites South Africans to experience luxury through a lens that feels familiar, aspirational, and authentic.

Through exclusive in-store experiences, cultural moments, and community engagement, Rossimoda and Skipper Bar are creating more than awareness, they're creating a movement.

Because luxury isn't something that needs to be imported into culture.

It already lives here.

Black Italian Aura Competition

Terms & Conditions

The following Terms & Conditions apply to the Black Italian Aura Competition ("the Competition"), brought to you by Skipper Bar in partnership with Rossimoda ("the Promoter").

1. Campaign Period

1.1 The Black Italian Aura campaign runs from 24 July 2026 to 24 August 2026.

1.2 The #FindTheAura signed tee hunt will be available while promotional stock lasts.

1.3 Signed Rossimoda Core Tees may only be hidden at participating Skipper Bar stores.

2. Eligibility

2.1 The Competition is open to South African residents aged 18 years or older.

2.2 Participants must possess a valid South African ID document, passport, or legal proof of residence.

2.3 The following persons may not enter the Competition:

  • Directors, members, partners, employees, agents, or consultants of the Promoter or Rossimoda.
  • Immediate family members of any of the above.

3. How to Enter

#FindTheAura #BlackItalianAura

3.1 Participants who find a signed tee must immediately notify store staff to validate their find.

#ShareYourAura

3.2 To participate, entrants must:

  • Complete the QR code entry form OR
  • Strike a #ShareYourAura #BlackItalianAura pose while wearing or featuring Rossimoda clothing.
  • Follow @Rossimoda_official and @SkipperBarsa on social media.

3.3 Standard data and network charges may apply when participating online.

3.4 Participation in the Competition constitutes acceptance of these Terms and Conditions.

4. Content Usage & Marketing Consent

4.1 By entering, participants grant Rossimoda and Skipper Bar permission to repost, share, and use submitted content for promotional and marketing purposes without additional compensation.

4.2 Photography and videography may be captured during campaign-related activities.

4.3 Content captured or submitted may be used by Skipper Bar and Rossimoda across their marketing and communication channels.

4.4 Winners agree that their name, image, likeness, and/or photograph may be used for marketing purposes relating to the Competition without additional compensation.

5. Verification & Disqualification

5.1 The Promoter reserves the right to verify the validity of all entries.

5.2 Incomplete, fraudulent, duplicate, misleading, or non-compliant entries may be disqualified.

5.3 Any participant found to have tampered with the entry process may be disqualified.

6. Winner Selection & Notification

6.1 The judges' decision on all Competition matters is final and binding, and no correspondence will be entered into.

6.2 Winners will be contacted:

  • Via direct message on the social media platform used to enter; or
  • Via telephone, where applicable.

6.3 If a winner cannot be contacted within 72 hours, the Promoter reserves the right to select an alternative winner.

7. Prize Conditions

7.1 All prizes are:

  • Non-transferable;
  • Non-refundable; and
  • Not exchangeable for cash or alternative prizes.

8. Privacy & Personal Information

8.1 All personal information collected will be processed in accordance with applicable data protection laws.

8.2 Personal information will not be shared with third parties without the participant's consent, except where required by law or for the administration of the Competition.

9. Liability

9.1 The Promoter is not responsible for lost, late, incomplete, misdirected, or corrupted entries, nor for technical failures that may affect participation.

10. General Rights of the Promoter

10.1 The Promoter reserves the right to amend, suspend, terminate, or cancel the Competition at any time should circumstances arise that are beyond its reasonable control.

10.2 The Promoter reserves the right to amend these Terms & Conditions at its discretion.

10.3 The Promoter's decision regarding any aspect of the Competition shall be final.

Promoter: Skipper Bar in partnership with Rossimoda

Campaign Hashtags: #FindTheAura | #ShareYourAura